Do you know what products are in your building as well as how to find and access accurate information about them? This session explores the issue of product traceability and how the use of Digital Object Identifiers (DOIs) can provide an unambiguous link between a product and its information. In addition, this session will introduce BSI identify, highlight some of its benefits, and example of how BSI identify has been utilized, as well as how it may support the Golden Thread, CCPI, and the challenge of product traceability.